The Payments Association

Logo and visual branding for a community of banks and fintech organisations.

Described as “The most influential community in payments, where the connections, collaboration and learning shape an industry that works for all”.

We created a bespoke alphabet for The Payments Association used for the main identity and subsequent sub brands.

This alphabet was deployed across all of the brands, creating a consistency and connection between them.

A style sheet illustrating the brand heirarchy and how the corporate identity would be utilised across the sub brands.