Genius – ICE

A corporate id for the ‘Spirit of Genius’ campaign run by ICE, highlighting pioneering technological advances throughout history and equating them to a forward looking Gaming Industry.

Designed as a standalone brand and adapted to work in various scenarios.

… has a unique ability to connect the core brand message, with a strong emotive reach, ensuring ICE has a compelling consumer feel. This has helped develop the ICE brand into the most recognisable events and media platform in its class.

Stuart Hunter

Managing Director, Clarion Gaming