Printed advertising can take various forms, such as newspaper and magazine ads, brochures, flyers, posters, direct mailers, and more. The process we use would typically involve the following steps:

1. Define Objectives: Establish the goals and objectives of the advertising campaign.

2. Identify Target Audience: Focus on the demographic or market segment to reach with the advertising. This could be based on factors such as age, gender, location, interests, or purchasing behavior.

The team has a unique ability to connect the core brand message, with a strong emotive reach, ensuring ICE has a compelling consumer feel. This has helped develop the ICE brand into the most recognisable events and media platform in its class.

Stuart Hunter

Managing Director, Clarion Gaming

3. Compelling Content: Engaging headlines, well-crafted copy, and visually appealing images that communicates the message effectively.

4. Integration with Digital Channels: Connect printed advertising with digital platforms to engage with a broader audience. This could involve incorporating website URLs, social media handles, or scannable codes that lead to online content.

The tangible nature of print materials offers an opportunity to connect with audiences, convey brand messages, and drive desired outcomes.