Concept and design for a major Affiliate Marketing show in San Diego, California.

Using ‘West Coast Cool’ as both the concept and name of the show, everything was produced with that in mind. Californian surf culture, popular music, literature, marine environment and the Gaslamp Quarter in San Diego were used as inspiration for the pre and at-show experience.

Some of the elements at the event:

• Main and sub logos inspired by Californian graphic designer David Carson
• Bar inspired by the Gaslamp Quarter in San Diego
• Surfer beach bar with real sand flooring
• Branded giveaways
• Branded VW Campervan used for at-show podcasts

Working in event design with Andy is a superb experience where stellar concepts, engagement, and messaging coalesce. He has this uncanny ability to craft a story through beautiful imagery and graphics. As an environmental designer, I am reassured that the event will be first-class when Andy is in the mix

James Harlan

Creative Director, The Expo Group