I’m an Award Winning Graphic Designer with 25 years experience in branding and corporate advertising. In 2008 I moved to Brighton and started my own boutique agency after several years working in major London studio, working with other freelance designers, photographers and illustrators.

We specialise in producing creative visual communications and design for print and digital platforms.

Understanding clients’ needs and extensive experience in the marketing sector ensures the proposition is translated into fresh and original design concepts with instant impact.

A keen eye for detail, precision in typography and layout, we have worked across numerous industries and sectors, adapting our approach to cater to different clients, from small businesses to global corporations.

Andy Heath
ah@zarbo.uk

BRANDING

We aim to establish strong and memorable brand presences that resonate with the target audience, build trust, and set the brand apart from competitors. Logos, typography, color palettes and visual assets, as well as tone of voice come together to form the foundations of this presence.

The process begins with consultations to fully understand ofthe brand’s target audience, market position, and desired image. This initial research helps to define the brand’s key attributes that will guide the design decisions.

We will explore different creative directions, experimenting with typography, color schemes, and graphic elements, while considering factors such as legibility, scalability, and adaptability across various mediums.

Once the identity is established, we will apply it consistently across all touchpoints, including packaging, marketing materials, website design and social media profiles.

Click on the logos below to see brief case studies.

The branding was insane! Our shows genuinely wouldn’t have come to life like they have without the creatives. They have really elevated the experience courtesy of world class design and event themes that bring the brand to life resulting in significant increases in sponsorship and visitor NPS.

James McGough

Managing Director, Technology, Clarion Events

WEBSITES

A well-designed website is more than just a digital storefront. It’s a powerful tool that can engage, inform, and convert visitors into customers. We combine WordPress web design knowledge with a strong visual expertise to create websites that capture attention and drive results.

We take the time to understand unique business goals, target audience, and brand identity, creating customised solutions that fully resonate with customers.

A hosting and web upkeep service is also available.

ADVERTISING – PRINT

With experience working with an offshoot of Saatchi & Saatchi I have a deep understanding of printed advertising and promotion, creating eye catching ads, posters, flyers and direct mail.

We would initially establish the goals and objectives of the campaign identifying the specific market segment and develop attention-grabbing content that communicates the message effectively.

Once the design and strategy is agreed, we will ensure integratation with digital platforms to amplify the message and engage with a broader audience. This could involve incorporating website URLs, social media handles, or QR codes directing the user to online content.

ADVERTISING – DIGITAL

Digital advertising has become a crucial component of modern marketing strategies, allowing businesses to reach a vast audience and achieve their marketing goals.

We can create engaging and persuasive ad content that grabs attention and compels viewers to take action, tailoring the message to align with the target audience.

Just like its print equivalent, digital advertising needs compelling visuals, strong headlines, and concise copy to deliver a proposition effectively. However, unlike print advertising where the proposition can be explained more fully, digital advertising needs to work much faster. Its primary purpose is to redirect the viewer to a place where this proposition can be explained in more detail.

BROCHURES & MAGAZINES

Good magazine design encompasses a range of visual and editorial elements that work together to create an engaging and cohesive publication. From layout and typography to color schemes and imagery, each aspect plays a crucial role in capturing readers’ attention, facilitating easy navigation, and delivering content effectively.

We will typically experiment with creative layouts, interactive elements and infographics to enhance reader engagement whether produced in print or digitally.

INFOGRAPHICS

Good infographics simplify complex ideas or data sets and make them more accessible to a broader audience. Incorporating elements such as charts, graphs, icons, illustrations, and typography, infographics enhance the understanding and retention of information. They enable viewers to quickly grasp key insights, patterns, and trends by organizing data in a logical and visually appealing manner.

LARGE FORMAT

Whether it’s a billboard, a poster or a banner, large format designs have the advantage of being highly visible, but they also need to quickly capture attention and convey information effectively. By focusing on purpose, simplicity, clarity, and visual impact, we create compelling and successful large format designs with a WOW factor!

CONNECTED CAMPAIGNS

We produce well-rounded and impactful multi-media campaigns that effectively engage the target audience.

Each campaign is unique, adapted to suit the specific brand, industry, and audience.

Click on the images below for campaign studies.

Working in event design with Andy is a superb experience where stellar concepts, engagement, and messaging coalesce. He has this uncanny ability to craft a story through beautiful imagery and graphics. As an environmental designer, I am reassured that the event will be first-class when Andy is in the mix.

James Harlan

Creative Director, The Expo Group

TRAFFIC & CONVERSION SUMMIT – WEST COAST COOL

A full campaign from concept design, advertising and pre-show mail outs to at-show installations.

Held in San Diego.

Click on the image above for more.

ICE – DISCOVER

Comprising 51,466 square metres of floor space at ExCeL London with a attendance figures exceeding 40,000, ICE is the largest Gaming Expo in the world. We have been producing high end graphic design and concepts for the show since 2011.

Click on the image above for more.

CLIENTS

Clients we have worked with, past and present…